“Accellerated Mobile Pages” (AMP) is a technology developed by Google to speed up access to pages by search engines and users, especially on mobile. While sites built with our platform are already the fastest on the market, you might want to enable this to please Google even more.
AMP is an open-source HTML framework that provides a straightforward way to create web pages that are fast, smooth-loading and prioritize the user-experience above all else. Can’t believe it?
It takes a lot of time and effort to build a great website. AMP components are already optimized for the best performance.The AMP Project is an open source initiative to protect the future of the web helping everyone deliver a better, faster more user-friendly experience.