Mobile First websites are super fast loading...

...& L.O.V.E.D. by Google

What does Mobile 1st actually mean...?

Mobile 1st
Specifically created and designed to be viewed on the mobile devices. These websites are far faster loading than the traditional websites. Google is  promoting these websites ahead of the typical Desktop Websites.

Why? 

  • Because most searches online are now from a mobile device (60+% and growing quickly)
  • Mobile 1st websites load approximately twice as fast as a traditional website
  • When you add the Accelerated Mobile Pages (AMP) feature, the Mobile 1st site will be accelerate by an extra 30% in speed
  • These Mobile 1st websites can be converted into Progressive Web Apps (PWA) –
    Easy for your clients to install on their screens
    Easy for you to send them notifications
    Your clients can access your website without even being online

Everyone knows that mobile is red-hot right now. In fact, there is very likely you are reading this article on a mobile device.  And yet, like an old dog who just won’t learn a new trick, most people are still designing websites for desktop computers and then trying to make them work well on mobile devices.

Square peg – round hole.

Quite simply, it doesn’t make sense. Why would you create a website for a dying medium (desktop) and then try to force it to work for new technology? 
Why not, instead, create a website for the devices that the majority of people are using that will also work on a desktop?

Google has made it clear that mobile-first is the way to go.

It is time to leave the past behind because five billion mobile phone users have made it clear they aren’t going anywhere.

Here is why designing for desktop first is a mistake, why responsive mobile design isn’t enough, and why mobile-first is the only way to go in 2021.

It is time to put a stop to “responsive mobile” design

Let’s say you need a train. You want a fast one, one that can get you from Paris to London in two hours. (Ignore, if you will, that this train already exists.) Would you build a coal train, then convert it to a high-speed diesel-electric train? No, that would be a ridiculous waste of time and resources, particularly since the high-speed train can run on standard tracks.

And yet, that is what most people are doing when it comes to designing sites for mobile. They create a site for desktop first, then try to make it work on mobile instead of building a better, faster site that will work just fine on both.

Before we dig into how to design mobile-first websites, we need to talk about responsive design.
What is the difference between responsive mobile design and mobile-first design? Aren’t they, essentially, the same thing? Not quite.

Is ‘mobile responsive’ the same as ‘mobile-first’?

Mobile responsive and mobile-first have some of the same ingredients, but their methods, approaches, and strategies are totally different.

Here is how they differ:

Mobile responsive is a technical web design approach where CSS is used to adjust the website to the device it is viewed on. The coding is more complex, and the design still often places desktop needs at the forefront. In other words, the website’s built for desktop users first and then made to work on mobile later.

Mobile first, on the other hand, is a design strategy. While it may use a mobile responsive framework, it considers mobile users’ needs first and foremost. Instead of creating a desktop website and then forcing it to fit in a mobile box, you create a website that considers the majority of users (on mobile) first. And when you add Accelerated Mobile Pages (AMP) to a mobile-first website the site is made to work faster by about 30% – win/win…

Mobile websites have been an afterthought for years. Yet, 60% of all internet traffic happens on a mobile device.

View sample Mobile 1st Websites

A mobile first standard Website
www.localmarketingcreative.co.uk/

A mobile first eCommerce Website
https://www.paperstoreuk.co.uk/

Mobile 1st Websites

Accelerated Mobile Pages

Progressive Web Apps

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